Xiaomi will sell cars in Europe from 2027
The smartphone giant starts in Germany, where it has signed eight dealer groups. A UK launch and right-hand-drive cars have not been confirmed.
- 2027 European launch Germany first
- 8 German dealer groups Letters of intent signed at IFA
- 700,000+ Cars delivered All in China, since March 2024
- 35.3% Likely EU extra duty On top of 10% import tax
Xiaomi used the IFA show in Berlin to confirm that it will begin selling electric cars in Europe in 2027. Germany goes first, where the company has signed preliminary agreements with eight dealer groups.
Xiaomi's 2027 European launch: what was announced
The announcement came on the IFA media day in early September 2026. Xiaomi said it would enter Germany and other European markets next year. It first spoke about European car sales in March 2025, and this is the clearest timetable it has given so far. It has not named a launch month, a price list or the exact models for Europe. Coverage of the event focused on the two cars it already sells at home: the SU7 saloon and the YU7 SUV.
Yu Liguo, vice-president of Xiaomi Auto and head of its international business, said local partnerships sit at the centre of the plan. He also said Xiaomi wants to sign more retail partners across Europe before sales begin. A global website and international social media channels went live in late August, ahead of the show. You can follow the brand on our Xiaomi brand page.
The eight German dealer groups behind Xiaomi
Xiaomi is not copying the online-only model that some newer EV makers tried. It is working with established German retailers, which signed letters of intent at IFA:
- Emil Frey Germany, part of one of Europe's largest dealer groups
- Ernst Dello Group
- Autohaus Dinnebier
- Hahn Automobile
- LUEG Mobility Group, which was Germany's first authorised Mercedes-Benz dealer
- Fett & Wirtz
- SPT Avior
- Penske-Jacobs
The agreements are not yet binding, and Xiaomi has not said how many showrooms or service points the network will have. The company also runs a research and development centre in Munich. It opened in September 2025 as Xiaomi's first EV engineering base outside China. As well as tuning cars for European rules, it has been hiring for retail, logistics, homologation and after-sales roles.
How big is Xiaomi's car business?
Xiaomi is best known for smartphones, yet its car business has grown fast. It delivered its first car in March 2024 and had passed 700,000 deliveries by September 2026, all in mainland China. The SU7 alone went past 500,000 deliveries in about 28 and a half months. The YU7 took more than 240,000 firm orders in the first 18 hours after its launch. In July 2026 Xiaomi added a SkyNomad range, and at IFA it also showed the Vision Gran Turismo concept.
Growth is still costing money. In the second quarter of 2026, the division that covers smart EVs, AI and other new projects reported an operating loss of about 2.6 billion yuan, roughly €315 million. That was a smaller loss than in the first quarter.
EU tariffs: why Xiaomi faces the top 35.3% duty
Inside the EU, China-built electric cars pay extra countervailing duties on top of the normal 10% import tax. Xiaomi did not take part in the anti-subsidy investigation the European Commission started in 2023. As a result it is likely to face the highest rate, 35.3%. Xiaomi would not say whether it is talking to Brussels about a minimum-price deal, known as a price undertaking, that could replace the duty.
Other Chinese firms are getting around the duties by building cars in Europe. BYD's plans for a French factory alongside its Hungarian plant are one example. Xpeng already builds cars, including the Xpeng G6, at Magna's plant in Austria. The EU has also been changing its approach on plug-in hybrids, as covered in our report on how the EU and China agreed to slow Chinese hybrid imports.
Is Xiaomi coming to the UK?
Not yet. Xiaomi has not confirmed a UK launch or right-hand-drive production, and none of its announcements mention Britain. The UK does not charge the EU's extra duties on Chinese EVs, so the cost case for coming here is better than for Germany. The catch is engineering: right-hand-drive versions take time and money, and a brand usually proves itself in left-hand-drive markets first.
British buyers already have plenty of choice from Chinese makers, which took 23% of the UK new car market in September. If you want a large, fast, tech-heavy electric saloon or SUV now, the closest rivals to the SU7 and YU7 are:
- the BYD Seal saloon, from about £45,730
- the BYD Sealion 7 SUV, from about £47,025
- the MG IM5 saloon and the MG IM6 SUV
- premium models from Zeekr and Polestar
For range-focused buyers, our list of the longest-range Chinese EVs is a good starting point.
What happens next
Xiaomi needs to turn its eight letters of intent into signed contracts, choose its showroom sites and confirm which models come first. Pricing will depend on whether it agrees a deal with the European Commission or pays the full duty. Any UK decision is likely to follow only after the German launch has bedded in. For now, the German network gives the clearest signal of how Xiaomi wants to sell cars in Europe. It is choosing large, long-established retailers that already run franchises for mainstream and premium brands, rather than building its own stores from scratch. That approach should help with servicing, parts and trade-ins, which are often the weak spots for a new brand. We will update this story when Xiaomi says more.
Xiaomi car milestones in China
| Total deliveries (Sept 2026) | 700000 cars/orders |
|---|---|
| SU7 deliveries | 500000 cars/orders |
| YU7 orders in 18 hours | 240000 cars/orders |
Source: Xiaomi via CarNewsChina
What it means for buyers
UK buyers cannot order a Xiaomi car, and there is no confirmed UK date or right-hand-drive version. If you need an electric saloon or SUV now, the BYD Seal, BYD Sealion 7, MG IM5 and MG IM6 are on sale today with UK dealer and warranty support.
FAQ
When will Xiaomi cars go on sale in Europe?
Xiaomi says sales will start in 2027, beginning in Germany. It has not announced a month.
Will Xiaomi sell the SU7 and YU7 in the UK?
There are no confirmed UK plans and no right-hand-drive versions have been announced.
Which dealers will sell Xiaomi cars in Germany?
Eight groups signed letters of intent, including Emil Frey, Hahn Automobile, LUEG and Penske-Jacobs. The agreements are not yet binding.
Why will Xiaomi pay higher EU tariffs than BYD?
Xiaomi did not take part in the 2023 EU anti-subsidy investigation, so it is likely to face the top 35.3% extra duty unless it agrees a price undertaking.